Once we know all we can about the audience it’s time to work on the right strategy for you. We work with you to understand your strengths and weaknesses, as well as looking at your competitors to understand what their strengths are. We then look at the best channels (be it SEO, Paid Media, PR, Email or any other) to see which fits your approach, your propositions and your budgets.
This results in a carefully formulated strategy that gets you in-front of your target audience, offers them useful content and a useful website that results in them remembering you and offers them as simple route through to conversion.
SEO can be split into a number of specific areas. Our approach to ‘on-going’ SEO is through creative PR campaigns detailed below but SEO still requires ‘onsite SEO’ and in-depth data analysis.
No Pork Pies has specialised in Search Engine Optimisation from day one and we have continuously evolved to keep up with the latest changes and approaches to improve search visibility. We are experts in SEO and our technical and data driven approach allow for best practice SEO as well as tailored campaign ideas. We make sure you maximise your search engine visibility.
Our PR strategies are built around our customer insights. Once we know what they need and want we are able to work on ideas to get it develop it (see our creative offering below) and then promote it to the right audience for exposure. This will be an integrated campaign working with both paid promotion channels and relationships to maximise exposure, build brand awareness and generate links back to your site for SEO benefit.
No Pork Pies believe creating daily articles isn't the right approach to content marketing. Our content will only be created if it resolves a need and is useful. To do this we think about what the problems are and how we can resolve them in a creative way. Sometimes this is an article or graphic, other times it’s a video, ebook or tool. We also create Content Hubs as a place to build content based resources that can be found easily and benefit SEO through topical categorisation.
No Pork Pies are experts in setting up and management digital media advertising campaigns. Be it through Search engine marketing, Social Media Platforms, Videos or Mobile we are able to create a relevant campaign and optimise it for continuous improvements. We also create landing pages that are tailored for each campaign and integrate it with our Programmatic approach to continuously tweaking campaigns through algorithmic rules and adapt the landing pages accordingly. This results in strong visibility and conversions, leading to exceptional return on advertising spend. We are so confident in our approach we even offer it on a performance related pay option.
We don’t stop once we have got you traffic. We make sure the maximum percentage of visitors goes through your website funnel and comes out the other end as a customer. We do this through our in-house testing tools to improve website performance and offer personalised experiences to your customers. We also give your site an expert audit for potential issues and can run user testing sessions to spot anything we missed. This process, coupled with our insight based KPI measurement process, means we can spot issues or opportunities fast and adapt to maximise conversion rates and campaign success. Meaning you make more money.
No Pork Pies works as an extension of your in-house team. When its not financially viable to hire an entire Digital marketing team in-house we can work with you to offer support and management, whilst our processes mean we are never far away.
Any Agile process starts with an in-depth kick off meeting. Working as a team we all get together to understand your business, identify KPIs, build on a strategy and come away with a vast amount of knowledge to make you campaign a success.
Agile processes need to be carefully and continuously monitored so the approach can be optimised where relevant. It is essential that we setup data processes to capture all the data points and measure core KPIs so we can gain near real-time data on how the campaign is progressing.
As an extension of your team our processes are completely transparent. We use a cloud based project management board which the whole team has access to so everyone can see where the team is, at both NPP and your in-house team, and make sure deadlines aren't missed.
No Pork Pies uses Slack as our internal and external communications channel. A channel will be created for your account and the whole team will have access to it. This will allow for categorised communication and direct access to the entire team during work hours.
Through our Agile approach we aim to fail fast and change quickly. This means we identify any wastage (campaigns or processes that aren't generating a return) and change the approach until they either do or are removed from the strategy. This approach results in a lean marketing approach with strong financial rewards.