Traffic Insights:

Projected traffic increase would require an additional £ media spend, to a total of £.

Average Order Value Insights:

To achieve your target revenue your average order value need to increase by £, to a total of £.
You can achieve this by increasing your prices OR through customer's spending more money through upsells. It is unlikely a price increase will have the desired effect as the conversion rate is likely to drop if prices are too high.

Conversion Rate Insights:

By increasing your conversion rate by %, to a total of %. This can be achieve through conversion rate optimisation.
Conversion Rate Optimisation involves processes, such as variation testing, to test different designs or messaging to see which variation performs the best. It also involves personalising messaging and design to the audience.