GEM Motoring Assist

Services
/ Conversion Rate Optimisation
Lead Metric Success
Transactions increased by 194% year on year.
Client Need
GEM Motoring Assist sell breakdown cover through their website. In this competitive industry they need to ensure that their website is converting well. They are competing directly with huge organisations like The AA and RAC so their website needs to stand out against these well known, trusted organisations.
Objectives
GEM's website needed to improve the number of users signing up for breakdown cover which had been fairly static for some time. The website needed to quickly get across the benefits of becoming a GEM member whilst offering a simple path to conversion.
The Solution
we focused my attention on the main breakdown cover page and began running some A/B tests on my suggested improvements. we used the outcome from these tests to create a page that was optimised for conversions and built trust in GEM as a brand.
we also optimised their PPC so they have been able to produce targeted landing pages and improve the quality score and relevance of paid adverts.
The Result
Comparing year on year revenue shows a massive lift in conversion rate, revenue and transactions. The conversion rate increased by 119%, transactions by 194% and revenue by 145%.
Client Story
GEM Motoring Assist provide award winning breakdown cover to their members. They operate a 24 hour Rescue Control Centre to arrange assistance from a nationwide network of over 6,000 recovery vehicles. GEM give their members good service, sound advice and keep them safe on the road and have been providing road safety services and advice since 1932.

We've enjoyed a close working relationship with No Pork Pies for several years having worked on multiple areas of our business.

His on-going conversion optimisation activity has helped us achieve a huge year on year improvement in online revenue and, with No Pork Pies's help, I'm sure this trend will continue.

Paula Williams

Paula Williams

Development Manager

GEM Motoring Assist

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